Capitalize on Gamblification

Gamblification — employment of gambling mechanics for non-gambling purposes — is known as one of the effective game development techniques for pumping up an existing conventional mobile game or significantly enhancing a brand-new implementation. If you’re building a casual or a mid-core game and are looking to extend the gameplay, facilitate player engagement and retention, introducing gamblification will help achieve these goals. Create suspense by integrating a betting mechanism, add virtual currency that will enable players to win virtual goods or enter tournaments and sweepstakes, incorporate a series of mini-games to enable players through skill and/or chance to obtain in-game items, and more.

zGames’ developers possess diverse development experience both in the pure casual and mid-core games that leverage gamblification and seamlessly integrate with a gambling platform of your choice. These platforms provide for technology, operations, account management, gambling licenses, regulations, and compliance. This way they provide a reliable foothold for enhancing the game with a variety of gamblified features without crossing the line into illegal activities. The list of gambling platforms we work with includes:

  • Gamblit
  • OpenBet
  • Playtech
  • Betable
  • William Hill
  • Skillz
  • CashBet
  • Betfair Games API

 

Gamblification

Mix Game Mechanics

If you're not happy about how your game performs, our team may come up with more suitable monetization options.  We'll take into account the behavioral patterns of the target audience to optimize your existing title with efficient skill-based or gambling frameworks. The variety of game genre combinations our developers employ includes, but isn’t limited to the following models:

  • Match3 + gambling games
  • Card games + casual video games
  • Card games + other kinds of gambling games

The games we deliver are playable on a comprehensive park of devices, ranging from mobile phones and tablets to specialized gambling widgets that run on casino slot machines.

Explore Your Audience

Before you kick off your project on a game of chance, it is essential that you define the target group. When it comes to “skill and/or chance” model, the crux is that it’s anchored somewhere at the intersection of those bingo, match3, and slot games adherent circles. Depending on the geography, the gambling gaming activities may differ considerably throughout the world. For instance, in Central Europe, one would build gambling title on everything around cards, with a focus on best-selling poker and Blackjack schemes. In American regions, nothing would help a game pay off a good take like classic slot mechanics.

The target audience manipulates the trajectories of both art and mechanics of the future game. For each case, we'll compose a comprehensive roadmap by thoroughly investigating preferences of the prospective users.

Mitigate Risks with Analytics

For a gambling game, where users put their fortune at stake, the game's stability and disruption mitigation are mission-critical. Apart from a well-thought gaming app architecture, there should always be a safety net comprised of analytical tools that will give you a clear picture of your app's performance, connection stability, user retention etc.  A thorough investigation will often bring your game’s eventual economic risks down to a minimum.

We use the Amplitude based analytics that proved efficient in detecting monetization bottlenecks. The cross-platform system enables us to delve into the full-scale stats on user behavior. We also use New Relic APM (on the server side) and New Relic Mobile (on the client side). These tools provide our game designers and development teams with highly-detailed analytical data and monitoring capability to help them track all client-server processes and performance in real time.